The Time is Yours

evaluating and re-focusing what we value


If you know us at all (Ashton from @thatashtonbarrett and Heidi & Natalie from @butteryourmacros) you know that we feel strongly about a few things when it comes to weight loss.

  • Keeping perspective about what matters most

  • Giving yourself permission for downtime and developing a self-care routine

  • Focusing on enjoying the present & where you are right now in your weight loss journey

    But here’s a few other things we feel strongly about…

  • Believing in yourself enough to go after what you want

  • Building daily, simple, consistent habits which end in you actualizing your goals

  • Structure & a forward focus

This exercise is about evaluating and re-focusing what you value and where you spend our time and our attention. It’s about taking increased ownership over your behavior and your life-experience…

living consciously and proactively.

It’s about taking care of yourself and setting yourself up for success.

Today we want to talk about you. Where you are now and where you want to go.


What do you value?

Dig down for a second.

What's most important to you in life? Why?

What kind of person do you want to be? Why?

Are you living those values? Chances are not as well as you'd like (I mean, who among us, right?)

When we don’t do what we believe or feel in our gut to be "right", we don't feel good. Our personalities show it. Our behavior shows it. And our bodies show it.

Knowing what's important to us and why gives us direction and purpose.

If we live according to those values, life (and often, good health) "flows" almost effortlessly.

We also need to know why these things matter to us.


Do your actions match your values? The 5 Whys

The “5 Whys” was a system originally used by the Toyota Motor Corporation. It’s very simple and really cuts to the core of why we want something.

When you want to accomplish something (or if something goes wrong), you ask one why.

Why do I want to accomplish this?

Then, with whatever answer you come up with, you ask why to that first answer.

And so on, five times.

Here's an example:

"I want to lose weight.”

Why do I want to lose weight?

Because I want to fit into a smaller size of pants.

But why do I want to fit into a smaller size of pants?

Because when I’m wearing smaller pants, I think I’ll look better.

But why do I want to look better?

Because when I look good, I feel good about myself.

But why do I want to feel good about myself?

Because when I feel good about myself, I’m more assertive and confident.

But why do I want to be more assertive and confident?

Because when I’m more assertive and confident, I’m in control and better able to get what I want out of life.

You can find a lot of insight in just a few little questions.

For her, losing fat really means being in charge of her life.

That’s a crucial insight.

She's not just looking for a smaller pair of pants (or a lower weight on the scale).

She also wants to feel a certain way at the end of the process. More confident. More assertive. More in control.

And that's what's really important to her.

The pants are just a way to get there.


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